In fact, a global strategy can extend the long-term success of your company, but there are benefits and drawbacks to adopting an international strategy for your business. More importantly, you can market to your overseas customers using social media platforms and your website content, which cuts down on marketing expenses.
What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities.
On Instagram alone 80 percent of people follow at least one business. Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for brand building 1. Think people only connect with brands they already know on social media?
Consider that 60 percent of Instagram users say they discover new products on the platform. When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.
How are you embracing your brand values? Do you even have brand values? How are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create real human connection is one of the key benefits of social media for business.
We call these Meaningful Relationship Moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
A social media advocacy program can be a great way to humanize your brand. Establish your brand as a thought leader No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
Like brand advocacy, thought leadership is a great way to build consumer trust.
In fact, LinkedIn research in partnership with Edelman shows that marketers underestimate just how much thought leadership can impact trust, especially for B2B marketers. About half of B2B marketers surveyed believed their thought leadership would build trust in their companies.
However, more than 80 percent of buyers said thought leadership builds trust. The Edelman Trust Barometer also found that 63 percent of people trust technical experts, compared to only 42 percent of people who trust businesses.
LinkedIn —particularly the LinkedIn Publishing Platform—is a great social network to focus on when aiming to establish yourself as a thought leader. Stay top of mind Most social media users log into their accounts at least once per day, according to Pew Research Centerand many people are checking social multiple times per day.
Social media gives you to the opportunity to connect with fans and followers every time they log in. Benefits of social media for growth 5. Increase website traffic Social media posts and ads are key ways to drive traffic to your website.
Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post Participating in social chats—like the weekly HootChat on Twitter—can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.
Curating content helps you: HootChat — UpContent getupcontent April 19, Offer great value in the chat, rather than being too promotional. Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click.
Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.
Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads. For example, Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook, with just a couple of taps.
The ads had a 7.The estimated global social media ad spend amounted to 41 billion U.S. dollars in The Statistics Portal. Statistics and Studies from more than 22, Sources Leading benefits of using. Global media is one of the great creations or discovery of a human.
Today’s world the social media’s influence on revolution is a very hot issue in the press and also among the youth. Generally, the global media mainly consist of tv, radio, newspapers or magazines and internet. The point is depending on the social networking site in question there may be more or fewer advantages of the social media platform.
Your intended use is what decides the benefits you receive. It’s important for you to have a positive image if you are using social media for your professional life.
Social media marketing might seem like it’s fairly easy to carry out. But, it does require a well-formulated strategy and an in-depth market research that gives you a good idea about the trends in the market.. Here are some statistics that reveal why social media is important for a business.
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The impact of social media: advantages or disadvantages Prof. C.M. van der Bank Faculty of Human Sciences a global environment by supporting themselves on the international manipulating and managing social media still remains largely unknown to practitioners and scholars.
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