Hilton management indicated that I would be rewarded with almostHilton Honors points.
Loyalty Wars The recent frequent-guest initiative announced by Starwood Hotels has raised the stakes in the loyalty program arena.
This will most likely result in increased costs for all industry participants as other hotel chains struggle to match or beat their program.
This has placed us in a dilemma. By broadening our rewards offerings we can appeal to a larger segment of the population, but we stand to lose any product differentiation that we enjoy compared to other hotels. We have the choice of competing point for point in a rewards war, or positioning ourselves to provide an experience for our loyalty members that sets Hilton HHonors apart from Starwood and our other competitors.
Price Wars Hilton Honors should not try to compete with Starwood or any other competitors in a point-for-point battle. Rivalry among competitors will limit the profitability of the industry.
Rivalry is especially destructive to profitability if competition gravitates solely to price, or loyalty points as in our case Porter, Any change to our program based solely on points will be easy for our competitors to match. We will be forced into a game of one-upsmanship that will do nothing to increase customer loyalty because of a readily available substitute product other hotels and a lack of switching costs O'Malley, That being said, the degree to which profits are driven down depends upon the intensity and basis of the competition Porter, Hilton Honors should avoid this point-for-point battle; instead we should seek to differentiate our rewards program and the overall value of a stay at a Hilton property from Starwood and our other competitors.
Personal Rewards Almost two-thirds of people say they belong to at least one loyalty program, but only one-third agree it makes them more loyal to a company. These loyalty program members are also skeptical about the company's intentions.
However, it is actually showing us a way to make our loyalty program stand out when compared to others. We can decrease skepticism about our intentions by making the service that the program provides unique for each guest. We also know that cash value how much the reward represents as a proportion of spending and choice of redemption options are the leading elements that determine the value of a loyalty program O'Malley, This means that Hilton Honors can see more people choosing to stay with us when we have a choice of redemption options that are personally relevant to each rewards program member.
Program Differentiation When loyalty programs are viewed simply as data mining mechanisms, the purpose of the program tends to be obscured by the constant search for more detailed information O'Malley, This places our program in yet another dilemma.
We need customer information to provide the personally relevant reward that they expect, and yet that quest for information can be misconstrued. Our solution needs to ensure that the Hilton Honors program remains in the background as a part of the larger valuable experience of staying at a Hilton.Hilton Resorts End of tab panel With more than locations across six continents, Hilton Hotels & Resorts provide an authentic and contemporary experience for guests worldwide.
Find great deals on eBay for hilton hhonors gold. Shop with confidence. Hilton Worldwide relaunched its loyalty programme HHonors in March this year, as reported exclusively by Marketing Week. It wanted to focus on the experiences available to customers, rather than on the mechanics of amassing points.
BBB's Business Review for Hilton HHonors Worldwide, Business Reviews and Ratings for Hilton HHonors Worldwide in Addison, timberdesignmag.comry: Hotels. The Hilton HHonors rewards program is a great option for business travelers. With the broad range of Hilton hotels and locations around the world, as well as extensive options for earning and redeeming points, Hilton HHonors is worth signing up for.
Hilton HHonors Worldwide Enjoy members-only benefits on your very next stay. OFFER SPECIFIC TERMS AND CONDITIONS Offer valid for eligible stays completed between June 1 and August 31, ("Promotion Period") at any participating hotel in the Hilton Worldwide portfolio.