Trends in toys industry in india marketing essay

Introduction The increase of excess weight all over the world has lead to ongoing discussions about the duty of the food and drink industry.

Trends in toys industry in india marketing essay

Percentage in world market The Indian toy industry is estimated at about million US dollars and until now has generated only 0. Interestingly these products have varied range of traditional Indian toys that are slowly coming back into vogue, courtesy a makeover.

Earlier there was time when a clay dancing doll from Panruti Tamil Nadu which were shapes of birds, animals and musicians from Lucknow Uttar Pradesh or a leather horse from Gwalior Madhya Pradesh could amuse a child for hours.

Today, however, the markets are brimming with a variety of factory-manufactured toys of different brands. As time passed the Barbie doll replaced the humble clay doll, while Lego took the place of simple wooden building blocks.

These days different toys are recommended for different age groups. Thus children between one and five years usually amuse themselves with stackers, while pre-schoolers can take their first steps towards accounts with the help of a colorful abacus.

One such example is that of Maya Organic. For many decades in India the small town had thrived on the earnings of the making of toys. Capitalizing more on the knowledge and skill of the artisans the after studying market trends, and the NGO has developed a brand of wooden educational toys called Moogli toys.

The Chinese toy market is also flooding the domestic market but Indian markets still have design or modification to some games that reflect Indian taste in them which is absolutely true. Social relevance is majorly used as a factor that is being used.

Indian Toy Industry is fragmented and region based but even is largely unorganized as the market is very small compared to the population and per capita income. The Toy business is generally based on constant innovation and one need to always be abreast with the changing tastes of the customers to produce new innovative toys for survival in the market.

Since the last four or five years the Indian Toy Industry has shown a healthy growth rate. As Indian market is highly price sensitive, the reduction in prices of the products would contribute to increase in the sales.

Trends in toys industry in india marketing essay

Across the world the toy Industry is highly fragmented. The size of the toy market can be estimated to be about Rs. There is no excise imposed so the figure of production would not be available. The four large players who have global operations namely Mattel, Lego, Hasbro, and Bandai.

Mattel Toys are the largest toy manufacturers in the world. Bandai of Japan even is famous. Today India has over Indian toys and games manufacturers, exporters and suppliers.

Indian Toys and games can be classified as fun or educational toys. Toys and games which are available in India include soft toys, computer games, dolls, electronic games, etc. India is producing the incomparable quality of toys, which is unmatched elsewhere and therefore, the demand for Indian-made toys is rising by leaps and bounds.

More emphasis on quality and innovation along with Indian taste has helped both children and profit margins. India has been ranked 8th and UK is ranked 1st for the Toy Industry in the world.

India has 35 - 40 crores manufacturing base out of which Delhi especially Noida rules 30 crore of markets and Mumbai rules the other 10 crore market.

Employment opportunities Indian Toy Industry has tremendous potential to raise its productivity, create employment and for all-round development of the economy.

Today Indian entrepreneurs have great opportunities to produce toys for the children in the country as they are moulded with tradition and culture. This has forced several local manufacturers to stop production and import and hawk Chinese toys.

Today India has reached a level of Rs. Indian Toy Industry is heralding the inclusion of a new label. Excel Home Videos are the largest home entertainment company in the English movie category.Toys‟R”Us represented about 12 percent of U.S.

Trends in toys industry in india marketing essay

toy industry sales in , according to NPD’s Consumer Tracking Service. Assuming that every single parent that would have purchased a toy from Toys‟R”Us now decides their child isn’t getting a toy this year because Toys‟R”Us isn’t there anymore, the worst case scenario is that the toy industry will decline by 12 percent.

The report helps to discover the latest trends in the toy industry along with the opportunities one can expect from the market. The report is prepared on the basis of studying the strategies and.

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information. Since the marketing in the food industry is focused on selling products, the key way to market the product is advertising and labelling, bringing them to the attention of the consumer.

The first two of the details referred to above play a big role. Consumer durables are a category of consumer products that do not have to be purchased frequently because they are made to last for an extended period of time (typically more than three years).

Examples of durable goods are automobiles, home appliances, consumer electronics, furniture, jewellery. Top Toy Trends of Announced by Toy Industry Association (TIA), the Official Voice of Toy Fair year's hottest trends in toys and play during a .

Indian Toy Industry, Toy Industry in India, Toy Industry, Toy Industries